Vocabulary

  • Google Ads: It is an online advertising playform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listing, or videos to web users.

  • Google Algorithms: It is a complex system that allows Google to find, rank and return the most relevant pages for a certain search query.

  • Google Bot: It is the web crawler software used by Google, which collects documents from the web to build a searchable index for the Google search engine.

  • Black hat SEO: It is a set of practices that fgo against search engine guidelines and are used to boost a website's search rankings. Black hat SEO techniques ignore searcher intent and attempt to bypass best practices by cheating the system and gaining search visibility throught unscrupulous practices.

  • Microformat: Microformats are a set of defined HTML classes created to serve as consistent and descriptive metadata about an element, designating it as representing a certain type of data such as contact information, geographic coordinates, events, blog posts, products, recipes, etc.

  • Google API: Google APIs are application programming interfaces developed by Google which allow communication with Google Service and their integration to other services. Example include Search, Gmail, Tranlate or Google Maps. THird-party apps can use these APIs to take advantage of or extend the funcationanilty of the existing services.

  • White hat SEO: It refers to any practice the improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines terms of service. These tactics stay within the bounds as defined by Google.

  • 404 pages: A 404 page is also known as an "error page" or "Page Not Found" page. this page indicates that the user reached the domain they requested. byt the URL path provided no information.

  • Pay-Per-Click Advertising: PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google - something to buy.

  • Search Engine Algorithm: Search engines use algorithms, a process or formula by which stored information is retrieved and ordered in meaningful ways. These algorithms have gone through many changes over the years in order to improve the quality of search results.